Strategy, creative and campaigns for gaming audiences.
mxt.gg works with a small number of brands at a time. Every engagement is run personally by Max Thalén — no account layers, no handovers.
Five things, done properly.
Strategy
Where your brand credibly fits in gaming and esports, which communities to prioritise in the Nordics, and what to leave alone. Audience mapping, positioning and a channel plan with clear targets.
Creative production
Concepts, copy, video and static assets built for gaming channels — produced in the formats each platform actually rewards, not repurposed from a TV script.
Campaign management
Campaigns set up, run and optimised in your own advertising accounts: budgets, targeting, creative rotation, weekly optimisation and reporting against agreed targets.
Workshops
One day on site with your team. We map the audience, review what has worked and what has not, and your team leaves with a 90-day plan they wrote themselves. Prep call before, follow-up four weeks later.
Ongoing partnership
A fixed monthly retainer covering strategy, creative production and campaign management. One contact, one invoice, an agreed scope reviewed each quarter.
A fixed retainer. Your media budget stays yours.
- You own your advertising accounts and pay all media costs directly to the platforms. Media is never held or resold.
- A fixed monthly retainer covers strategy, creative production and campaign management. Workshops are a fixed one-off fee.
- No commission, referral fee or rebate is taken from any supplier or platform. You are the only party who pays mxt.gg.