The network

We know who's good, what they charge, and who fits you.

The Nordic gaming ecosystem is fragmented — dozens of organisers, creator networks, studios and platforms, each selling their own inventory. We maintain working relationships across all of it, and we take commission from none of it.

01 — The network

Six kinds of partner. One map that joins them.

Tournament organisers

Esports events and leagues, from grassroots to national finals.

What brands get wrong

Most brands buy the logo placement and skip the activation that makes it worth anything.

Creator networks & talent

From micro-streamers to tier-one talent.

What brands get wrong

The biggest name is rarely the right one; audience fit beats reach almost every time.

Production studios

Content, live production, broadcast graphics.

What brands get wrong

Prices for identical work vary more here than anywhere else in the ecosystem.

Platforms & communities

Discord, Twitch, YouTube, in-game environments.

What brands get wrong

Brands buy reach in spaces where their audience isn't actually paying attention.

Media & publishers

Gaming press and channels across the Nordics.

What brands get wrong

Useful for credibility, oversold for conversion.

Agencies & specialists

Media buying, performance, localisation.

What brands get wrong

Worth bringing in for specific jobs, rarely worth an all-in retainer.

02 — How we use the network

The network is only useful if you know how to read it.

01

We write the brief

Clear scope, realistic timeline, defined outcome. Partners give better proposals when the brief is good.

02

We run a comparison

We approach three to four relevant partners and put their proposals side by side.

03

We recommend, and say why

Often it isn't the cheapest option. We tell you what things should cost so you can judge for yourself.

03 — Independence

We are paid by you. Nobody else.

We take no commission, kickback or referral fee from anyone in this network. That means we can compare options honestly, tell you when a partner isn't right for you, and recommend doing nothing when that's the answer. It also means we say no to partners who want preferred placement.

If that ever changes on a specific project, you'll know before we recommend anything.

04 — For partners

Work with us

We're always looking for organisers, creators, studios and specialists across the Nordics. We send clear briefs, realistic timelines and clients who've done their homework.

Get in touch
05 — Start here

Not sure which of these you need? That's usually what the workshop is for.

Book a workshop