The Nordic scene

The right people from day one.

Years across the Nordic gaming ecosystem have built a network of organisers, creators, studios, platforms and specialists. We know who's good at what and bring the right mix into each campaign.

01 — The landscape

Six kinds of supplier. One map that joins them.

Tournament organisers

Esports events and leagues, from grassroots to national finals.

What brands get wrong

Most brands buy the placement and skip the activation that makes it worth anything.

Creators & channels

From small streamers to established gaming channels.

What brands get wrong

The biggest name is rarely the right one; audience fit beats reach almost every time.

Production studios

Content, live production, broadcast graphics.

What brands get wrong

Prices for identical work vary more here than anywhere else in the ecosystem.

Platforms & communities

Discord, Twitch, YouTube, in-game environments.

What brands get wrong

Brands buy reach in spaces where their audience isn't actually paying attention.

Media & publishers

Gaming press and channels across the Nordics.

What brands get wrong

Useful for credibility, oversold for conversion.

Agencies & specialists

Media buying, performance, localisation.

What brands get wrong

Worth bringing in for specific jobs, rarely worth an all-in retainer.

02 — How it's used

The map is only useful if you know how to read it.

01

A clear brief

Clear scope, realistic timeline, defined outcome. Suppliers give better proposals when the brief is good.

02

Options compared

Three or four relevant suppliers are approached, and their proposals put side by side for you.

03

You decide, mxt.gg delivers

You contract directly and approve the spend. You get straight answers on what things should cost, then the campaign is built and run for you.

03 — For partners

Work with mxt.gg

Organisers, creators, studios and specialists across the Nordics are always welcome. Expect clear briefs, realistic timelines and clients who've done their homework.

Get in touch
04 — Start here

Not sure which of these you need? That's usually what the workshop is for.

Book a workshop